We describe interactivity as “any type of program that allows the user to influence and react to it”.
This is the new paradigm of marketing thinking - a paradigm that is Marker’s space – creating, developing and implementing marketing and business programs that allow customers to influence and react to them.
So how do you achieve such customer interactivity – we believe through user centric design, technological excellence and clever strategy. We call this methodology Think. Share. Deliver.
All the problems of the world could be settled easily if men were only willing to think. The trouble is that men very often resort to all sorts of devices in order not to think, because thinking is such hard work”
-The founder of IBM, Thomas Watson
The same could easily be said of business and marketing challenges. With increasing time and resources pressures it is easy to jump into what may appear to be the ideal solution. However, our experience suggests that the more time you spend thinking and discussing the challenge, the more advantageous your results will be. As the quote suggests, thinking is hard which is why we aid this process with highly evolved methodologies, techniques and lots and lots of paper (we also throw in coffee, V, Mountain Dew and other liquid beverages) to ease the hard work pains.
These are all essential elements in the early stages of brand, interactive and interactivity strategy development.
Our methodology and thought process is frequently tested through independent, yet partnering, organisations.
There are several components to the next stage of our methodology. Share the risk, share your thoughts, share the resources and most importantly share a new understanding of your audience.
Depending on the program of work all four of these components may be used.
Don’t worry we are not all throw backs from the 60’s but our approach is somewhat revolutionary. Take our revenue sharing or pay per conversion approach to search engine advertising (i.e. Google Adwords). Commonly referred to as SEA, search engine advertising is built on the premise of paying only for what you get (a click through). This model has proven a huge success for Google and effectively changed the way many advertisers approach their online spend.
We have taken this approach one step further and applied a pay per conversion model to our ad words service. Our approach means our clients only pay for this service once we are successful in converting the visitors. This means we share the risk, and success, with you.
Contact us to discuss more about our other Share concepts including share a new understanding of your audience (online reputation).
The final stage in our methodology where the benefits from the Think.Share investments come together. Underpinning this is measurability that ensures a return on investment (ROI) reflective of your investment in the methodology and the desire to achieve your business and marketing objectives.
Throughout all the stages of our methodology, and particularly doing the deliver stage, we provide access to internal and external testing. The extent of testing can depend on the project, your audience and your available resources.