Services

The growing desire of individuals to interact and participate with organisations in a new way has seen the growth of weblogs, or blogs. Frequently used as a means of providing authentic interaction, blog marketing provides a unique vehicle for external or internal communication and thought leadership.

The fundamental building block to any successful marketing communication - brand.

Marker provides a diverse range of branding, naming and identity services that have evolved though experience with leading local and internationally recognised organisations.

Our Content Management Engine solution is ideal for those that value the web and value agility.

Designed for growth hungry organisations, our engine reduces operational inefficiencies and lets you get on with the business of and doing what you do best - communicating with stakeholders, and marketing and selling your products and services.

People who 'blog' provide a human face and voice to a company, their industry or niche subject matter. They can often quash the perception that the voice of the company is in fact a fabrication made up of lawyers and spin doctors.

Corporate blogging provides an idea avenue for achieving such objectives.

The convergence and integration of directories can lead to a confusing array of mixed communication messages, brand positioning challenges and ultimately wastage un-measurable listings. Marker integrates directory management across the spectrum of on-line and off-line directories ensuring more measurable interaction with your audiences.

In order for an email campaign to be successful the message must targeted and personalised and the customer should be able to immediately opt out of receiving future messages. Permission is the fundamental grounding for any email marketing strategy.

Marker's Email Comms Engine is ideal for those looking to quickly implement effective direct marketing initiatives using email.

Customers in today's marketplace demand the ability to place orders outside of the traditional working week. This is particularly relevant if you are exporting as time zone differences make it difficult to trade with the world during the day.

Marker can look at the market opportunity and see if there is a business case for a real time ordering system to allow your business to continuing taking orders around the clock. Marker will match your product offering with customer needs and create intuitive wizards to help your buyers find the right solution and then recommend complimentary products to maximise the value of the order.

An intranet is essentially a web site that is only available to internal staff. This presents the opportunity to aggregate all information, processes, document templates, and links to key web sites and systems in a single destination.

Marker can assess your requirements and present a strategy for implementing an intranet helping you achieve your internal communication goals. We can draw on our technological excellence and user centric design to and ensure that your internal resources have the right framework for expansion of the system.

All integrated and measurable for seamless staff interaction.

An interface simplifies a complex set of software or hardware instructions to enable a device or program to be operated efficiently by a user. Interface design integrates facets of usability, functionality and accessibility to ensure that the end user has the best possible experience of the interface.

Through the application of our Think.Share.Deliver methodology to your business and marketing objectives, Marker can assist you construct an interactive strategy that provides ongoing, measurable interaction with your audience.

While commonly referred to as an on-line strategy, our interactive strategy development is medium natural retaining the core elements of user-centricity, technological excellence and sound thinking.

Micro sites and landing pages offer you opportunity to focus on one particular area of your business. They are ideal for product launches, branding exercises and are essential for search engine advertising.

A product or company name is the cornerstone of any brand so it is vital that name creation is considered well in advance of any strategic implementation. Every name is unique but the process of finding or creating the appropriate name follows a clear and logical methodology.

Print based communications require a lot of specialist knowledge and understanding. Our customers call on us to design and produce a wide variety of print based items from simple invites to complex brochures and point of sale material.

With many of our clients, we operate a 'revenue share' or 'pay per conversion' model for the administration of search engine advertising campaigns. This operates successfully when, with our clients, we agree to a number of key targeted site actions. An example of a key action could be subscribing to a newsletter or purchasing a product or service.

A SEA campaign is then constructed, managed and refined regularly for you to deliver results. Only when the campaign achieves these results do you then incur a management fee. A fee based on a percentage of your success (1).

Rich Site Summary / Really Simple Syndication is a method to syndicate your site content. More than permission based, it allows online content and marketing messages to be delivered to your recipients. No spam filters, no blacklists, no problems.

As Andy Lark suggests, RSS everything.

In the age of blogging, forums and chat rooms it is likely that someone somewhere is your company, your products or your key staff. Are they hyping-up your company or, are they criticizing your service. Marker's online reputation reports can help you firstly understand and manage your on-line reputation through our Wavemetric solution.

Wavemetrix's focus is purely on understanding online opinion and helping clients assess its impact. We believe that businesses have much to learn by following what consumers say online. They also believe that consumers deserve to be heard.

Wavemetrix's focus is on measuring and interpreting; they do not interfere and they do not do anything that puts anyone's privacy at risk.

If you would you like to know more about online customer intelligence and reputation reporting let us know and we will provide you with a sample report that will give you a tangible example of the work we do.

Search Engine Advertising (SEA), Pay Per Click (PPC) advertising or contextual advertising are the tags given to ads that are incorporated into search engines. Regardless how you describe this form of advertising, SEA is extremely cost effective as you only incur the advertising cost once a user interacts with your ad. This model is unlike the less effective banner advertisement model which operates on the more traditional pay per impression (CPM) methodology.

Much like organic or natural listings, SEA advertisements are activated by keywords. However, unlike organic search results, you can more easily target specific phrases or keywords regardless of the frequency with which they are used by customers. The contextual nature of search engine advertising allows you to readily amend your target keyword list to reflect, and integrate with, other campaign activities.

Developing measurable interaction with your audience is challenge. Challenging from a number of perspectives: strategy, implementation and resource. Marker can assist with all three components.

Through applying our Think.Share.Deliver methodology we can assist in strategic marketing services right through to out sourcing of marketing assistants into your organisation for a flexible period of time.

Marker's design principles are built upon developing user centric design solutions and our experience indicates that applying these principles will help you achieve your business objectives.

In evaluating usability we have chosen to partner with a Usability Laboratory to ensure independence between our design and the evaluation of this design.

Make your product and service offering known to the world through an effective presence on the web. Use effective 'calls to action' and incentives to turn browsers into prospects.

Your advertising dollars can only stretch so far. Use this budget to communicate the key message and point the audience to the web site for detailed information that won't fit into a 30 second TVC, or magazine ad.

Defined as the process of collating and analysing a website activity based user activity, web analytics is essential for measuring audience interaction. Our comprehensive analytics solutions prove insights that go beyond simple site traffic reports.