Business Challenge
We created a fully-engaging product site that helped to raise the profile of the Avanti bike brand. Not only were users able to use the intuitive store locator & impeccably designed product showcase but an online content tool was implemented that allows Avanti to generate unique content by leveraging the adventuresome lives of the Avanti Riders.
- Created an appealing product catalogue that complements product information with powerful imagery that underlies the brand values
- Implemented Rider news in order to emphasise the Avanti team members as ambassadors of the brand
- Developed a easy-to-use tool that lets users line up two products for a side-by-side comparison